case study

Brida International Boarding School

Creating brand identity for Brida School

Brida is an international boarding school located in Jakarta, where students from around the world come together to learn and form friendships. It was crucial for us to create a brand identity for Brida that mirrors the inclusive and joyful atmosphere they aim to foster—a place where students of diverse backgrounds come together to learn and have fun.

In selecting the school's colors, we embarked on a journey to find the perfect palette that resonated with Brida's personality. After much exploration, we settled on three primary colors: blue, red, and yellow. These colors were chosen to symbolize the rich "diversity" of Brida. Blue, reminiscent of the sea and sky, represents inspiration and wisdom, signifying that Brida inspires students to find joy in their learning journey. Red is often associated with courage, reflecting our hope that the school can provide the strength and support needed for students to achieve their goals. Meanwhile, yellow, a vibrant and cheerful color, radiates happiness and joy, reflecting Brida's commitment to making students' learning experiences joyful and enriching.

Creating the perfect logo for Brida School was indeed a challenge. After extensive exploration, we arrived at the logo you see above. Allow us to explain the symbolism and meaning behind it: The logo is derived from an icon depicting people raising their hands in a joyful manner. This symbolizes Brida's unique learning system and the delightful experiences students have at Brida International Boarding School. The logo also represents the individuals themselves, showcasing the diversity and various backgrounds of the students who come to learn at Brida. Lastly, the logo incorporates the imagery of medals, signifying that Brida International Boarding School consistently offers the best in every aspect to help students achieve their goals.

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We seamlessly integrated the logo and the chosen color palette into every aspect of the school, from books and pamphlets to banners and even trash cans. This comprehensive branding process sets Brida International Boarding School apart from others and gives them an identity that aligns perfectly with their core values of diversity, enjoyment, and fun.

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